What is the Product Goal?
It is a long-term objective that describes a future state of the product.
Definition
The Product Goal, also known as the Product Objective, is a long-term objective that describes a future state of the product, providing a clear path for the Scrum Team.
Strategic Focus
It serves as a strategic focus for the team, guiding their work across multiple Sprints.
Transparency
The Product Goal is made visible through the Product Backlog, and the Product Owner is responsible for its development and explicit communication.
Origin
In the 2020 version of the Scrum Guide, the concept of the Product Goal is introduced as a key element.
Want to learn more?
If you'd like to go deeper into Product Goal —or bring this kind of training to your team— let's talk. I help teams understand and apply these concepts. I'd love to hear from you!
What is the Product Backlog?
The Product Backlog is a prioritized list of all the work that needs to be...
What is Scrum?
Scrum is an Agile framework designed to develop adaptive solutions to compl...
What is an Artifact in Scrum?
In the context of Scrum, an artifact is an element of the development proce...
What is the Definition of Ready?
The Definition of Ready, DoR, is a set of criteria agreed upon by the Produ...
What is a blockage?
In frameworks like Scrum and Kanban, a 'blockage' refers to any obstacle th...